Pavitra Gandhi is the Co-Founder of Ekatra Retail Ventures pvt Ltd and Managing Partner at Magnanimous Group. With over a decade of experience across luxury, entertainment, events and experiences, Pavitra brings a distinctive perspective on how brands connect with today’s consumer. At Ekatra, she is helping shape a new category of jewellery—combining contemporary design, lab-grown diamonds and transparent pricing, while challenging the traditional idea that jewellery is only for occasions. Her focus is on making jewellery more personal, versatile and relevant to a new generation of consumers.
With a strong understanding of experiences, culture and celebrity influence, Pavitra is interested in what makes a brand truly relevant today. At Ekatra, she is reimagining jewellery for a consumer who is more informed, more individual and increasingly looking to define luxury on their own terms