Armaan Kothari is the Founder & Managing Director of Keemti Jewels, India’s most trusted and price-efficient diamond jewellery brand. Backed by the Kothari Group, Nikhil Kamath and Kavin Shah, Keemti was founded with a vision to make fine diamond jewellery more transparent, accessible and relevant to a new generation of consumers. Coming from the Kothari Group’s longstanding legacy in jewellery manufacturing and exports, Armaan has been instrumental in building Keemti’s modern retail presence and its approach centred around certified lab-grown diamonds, thoughtful design and factory-direct pricing.