Born into a family of aspirational leaders from the Jewellery Industry, I'm the eldest son of a visionary entrepreneur, Jos Alukkas. I began training under the watchful eyes of my father from a very early age. Today my passion reflects the Group's mission-to bring carefully crafted, fine jewellery to every Indian. I believe trust is any group's real capital, and I am working relentlessly to build this trust and confidence among our customers. Jos Alukkas has been instrumental in offering 916 hallmarked gold even before it became a government regulation, one of the first gold houses in India to do so! And now, we have taken it upon ourselves to educate customers on the advantages of HUID jewellery.