Arthi Ramalingam is the Founder & CEO of Eternz, India’s leading jewelry and watches destination. An alumna of IIM Ahmedabad and a second-time entrepreneur in the jewelry industry, she brings over 11 years of experience across e-commerce, marketplaces and consumer brands. Prior to Eternz, Arthi spent over five years building and scaling businesses at udaan, where she led key growth and marketing initiatives. She also founded and scaled a D2C jewelry brand before launching Eternz, giving her deep firsthand expertise across both brand-building and marketplace ecosystems. Driven by the vision of making jewelry an everyday expression of identity and self-expression, Arthi is building Eternz as a category-defining platform that combines technology, curation, and discovery to transform how India shops for jewelry and watches.