Amit Pratihari (GIA (Gemological Institute of America))

Amit Pratihari is a seasoned retail leader with more than 25 years of experience spanning fashion, watches, lifestyle, and—most prominently—the diamond industry. Before joining GIA India, he served as Managing Director of De Beers India and Forevermark India, where he played a pivotal role in driving growth across India and the Middle East. During his decade-long tenure with De Beers, Amit held progressively senior roles in their India retail operations. He began his professional journey in Rourkela, Odisha, and went on to build an accomplished career with brands such as Forever 21, Swatch Group, Weekender, and Nike.